THE BEAUTY IN IMPERFECTION
Jakett New York
New York, USA
Art Director (Design & Photoshoot)
Jakett customers have not been educated on the leather making process, therefore, they aren't appreciating the finished product. (When working with genuine leather you will always have imperfections & marks that make each item unique).
Celebrate "The Beauty in Imperfection." As with people, it is the "imperfections" that make our Jakett's inherently beautiful. Create a series of informative and educational print books and digital campaigns that explain the craftsmanship and detail that goes into making the final piece. Representing each skin in a unique way to show the diversity of skill & finishes. Those "imperfections" are what make your Jakett one of a kind.