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THE BEAUTY IN IMPERFECTION

Client

Jakett New York

Location

New York, USA

Year

2021-2022

Roles

Art Director (Design & Photoshoot)

Project Manager

Graphic Designer

PROBLEM

Jakett customers have not been educated on the leather making process, therefore, they aren't appreciating the finished product. (When working with genuine leather you will always have imperfections & marks that make each item unique).

 

SOLUTION

Celebrate "The Beauty in Imperfection." As with people, it is the "imperfections" that make our Jakett's inherently beautiful. Create a series of informative and educational print books and digital campaigns that explain the craftsmanship and detail that goes into making the final piece. Representing each skin in a unique way to show the diversity of skill & finishes. Those "imperfections" are what make your Jakett one of a kind.