Problem

Educate the current & new Jakett customers on the leather making process. Teach them the skill and craftsmanship that goes in to making each piece.

"When working with genuine leather you will always have
imperfections and marks that make each item unique..."

 

Solution

Celebrate "The Beauty in Imperfection." As with people, it is the "imperfections" that make our Jakett's inherently beautiful. Create a series of informative and educational print books and digital campaigns that explain the craftsmanship and detail that goes into making the final piece. Representing each skin in a unique way to show the diversity of skill & finishes. Teach customers to embrace unique "imperfections", since that is truly what makes your Jakett one of a kind.

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Deliverables

Photoshoot, Guidebooks, Social & Print Campaign,
Social Media Advertising, E-mail Marketing, TV Commercial + more