Project

Rugged is an outdoor sports and lifestyle magazine dedicated to celebrating adventure, achievement, and exploration. Featuring stories on extreme athletes, outdoor sports, and nature-driven adrenaline rushes – this magazine aims to inspire readers to embrace the outdoors, get their shoes dirty, and conquer their fears in pursuit of their outdoor goals.

​

Design & Aesthetic

Featuring hand-lettered typography and illustrations that emphasize dynamic movement, the design blends rugged textures with vibrant, bold colors and fonts. This approach captures the exhilarating essence of a life devoted to outdoor adventure and excitement.