top of page

Problem

Educate the current & new Jakett customers on the leather making process. Teach them the skill and craftsmanship that goes in to making each piece.

"When working with genuine leather you will always have
imperfections and marks that make each item unique..."

 

Solution

Celebrate "The Beauty in Imperfection." As with people, it is the "imperfections" that make our Jakett's inherently beautiful. Create a series of informative and educational print books and digital campaigns that explain the craftsmanship and detail that goes into making the final piece. Representing each skin in a unique way to show the diversity of skill & finishes. Teach customers to embrace unique "imperfections", since that is truly what makes your Jakett one of a kind.

Deliverables

2 Guidebooks, 5x7 Note From Founder, Social
Media Advertising, 
E-mail Marketing + more

Client
Jakett New York

Year
2021-2022

Location
New York, USA

Roles

Art Direction + Lead Designer l Cait Scanlon

Creative Direction l Steven Sicular

Photos l Mark Andrew Photo

Copy l Gayle Gaddis

Graphic Designer l Pooja Shah & Carly Blonski

2022_01_28_JKT2_0163.jpg

Jakett New York

2022 GuideBook

Jakett New York

2022 Social Media Strategy

JKT_LOGO_BLACK.png
2022_01_28_JKT2_0163.jpg
2022_01_28_JKT2_0818.jpg

JKT New York

2022 GuideBook

JKT New York

2022 Social Media Strategy

bottom of page