INDEPENDENCE
Insight: While the national unemployment rate is down to 4.7 percent, many millennials are finding it hard to land jobs and make their way out of their parents' house independently. Many young adults who believed that they would graduate college or enter the real world smoothly have found the transition to be rockier that anticipated.
Solution: Create a mobile app called INDEPENDENCE, which is knowledge reference that provides curated video tutorials, infographics, and checklists in a straightforward format to help millennials become the independent adults that they aspire to be. It makes "adulting" a smoother process by teaching them information they might have missed, such as paying bills, writing checks, cooking, how to change a flat tire, and more.
INDEPENDENCE
Insight: While the national unemployment rate is down to 4.7 percent, many millennials are finding it hard to land jobs and make their way out of their parents' house independently. Many young adults who believed that they would graduate college or enter the real world smoothly have found the transition to be rockier that anticipated.
Solution: Create a mobile app called INDEPENDENCE, which is knowledge reference that provides curated video tutorials, infographics, and checklists in a straightforward format to help millennials become the independent adults that they aspire to be. It makes "adulting" a smoother process by teaching them information they might have missed, such as paying bills, writing checks, cooking, how to change a flat tire, and more.
INDEPENDENCE
Insight: While the national unemployment rate is down to 4.7 percent, many millennials are finding it hard to land jobs and make their way out of their parents' house independently. Many young adults who believed that they would graduate college or enter the real world smoothly have found the transition to be rockier that anticipated.
Solution: Create a mobile app called INDEPENDENCE, which is knowledge reference that provides curated video tutorials, infographics, and checklists in a straightforward format to help millennials become the independent adults that they aspire to be. It makes "adulting" a smoother process by teaching them information they might have missed, such as paying bills, writing checks, cooking, how to change a flat tire, and more.
THE BEAUTY IN IMPERFECTION
Client
Jakett New York
Location
New York, USA
Year
2021-2022
Roles
Art Director (Design & Photoshoot)
Project Manager
Graphic Designer
PROBLEM
Jakett customers have not been educated on the leather making process, therefore, they aren't appreciating the finished product. (When working with genuine leather you will always have imperfections & marks that make each item unique).
SOLUTION
Celebrate "The Beauty in Imperfection." As with people, it is the "imperfections" that make our Jakett's inherently beautiful. Create a series of informative and educational print books and digital campaigns that explain the craftsmanship and detail that goes into making the final piece. Representing each skin in a unique way to show the diversity of skill & finishes. Those "imperfections" are what make your Jakett one of a kind.
